Instagram Case Study: @TheCloudberryProject

Daryl Summers
Daryl Summers
The Cloudberry Project

In this blog, we will be discussing the use of paid promotions on your social media posts and comparing the difference between paid and non-paid promotions on a successful Instagram profile.

One of our clients, @thecloudberryproject have allowed us to use their Instagram profile as a case study. Their account consists of daily updates (also known as a photo diary) of their home renovation. At Big Yellow we have been managing this account on our ‘Start Up’ package. We regularly post on their Instagram profile with their permission in which they include their own content and photos. Our daily work with @thecloudberryproject includes:

  • Posting once a day
  • Promoting the platform organically
  • Daily engagement with followers and direct messages
  • Tagging people and business accounts to photos

 

Below are our first statistics of a non-paid promotion on Instagram

Typical post: non-paid promotion

  • 56 profile visits
  • 1,935 people reached
  • 115 likes
  • 1 comment

As you can see a typical post does well. But… there is always room for improvement!

 

Our next statistics show a paid promotion on Instagram, an example of what a varying budget can achieve

Just £5 increases your profile massively, but increasing your daily spend gives you more coverage and engagement on your feed and profile:

£5 Budget:
  • 182 promotion clicks
  • 303 profile visits
  • 4,744 people reached
  • 6,664 impressions
  • 241 likes
  • 7 comments
  • 12 saves
  • 12 followers
£30 Budget:
  • 453 promotion clicks
  • 536 profile visits
  • 18,066 people reached
  • 24,148 impressions
  • 218 likes
  • 6 comments
  • 41 saves
  • 15 followers
The Cloudberry Project
The Cloudberry Project

What is included with an Instagram paid promotion?

An Instagram promotion includes daily statistics that show you updates on your:

  • Promotion clicks
  • Profile visits
  • People reached
  • Impressions
  • Likes
  • Comments
  • Saves
  • New followers

 

How much does this cost?

This is entirely up to you! You will decide on the budget for your paid promotion. An admin charge of £7 +VAT will be added if you wish for Big Yellow to monitor and create your paid promotion.

 

What packages do you offer?

STARTUP – Perfect for start-ups and entrepreneurs. £149 per month +VAT includes:

  • 3 posts per week including images
  • 1 social media platform managed
  • 2 emergency post allocations per month
  • Day to day engagement with followers
  • Weekly ideas and tips
  • Basic report every 3 months
 

SOCIAL – For small and medium businesses. £299 per month +VAT includes:

  • 1 post a day (5 a week) including images
  • 2 social media platforms managed
  • 2 emergency post allocations per month
  • Day to day engagement with followers
  • Weekly ideas and tips
  • Detailed report every 3 months
 

ENTERPRISE – For large corporations. £349 per month +VAT includes:

  • 1 post a day (5 a week) including images
  • 3 social media platforms managed
  • 2 emergency post allocations per month
  • Day to day engagement with followers
  • Weekly ideas and tips
  • Detailed report every 3 months
 
If this is of interest to you, please contact Big Yellow.

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